TrustRadius Insights
Valuable tool for content marketing: Users have found Olapic to be a valuable tool for content marketing, allowing them to publish content …
Overview
What is Olapic?
Olapic is a content marketing tool specifically focused on visual marketing content. It allows a brand to locate, curate and publish user or fan photos into its own marketing material and website, sourcing many sites (e.g. Instagram, Twitter, Tumblr, Facebook,…
Recent Reviews
Pricing
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What is Olapic?
Olapic is a content marketing tool specifically focused on visual marketing content. It allows a brand to locate, curate and publish user or fan photos into its own marketing material and website, sourcing many sites (e.g. Instagram, Twitter, Tumblr, Facebook, etc.), and sending select material…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Tech Details
What is Olapic?
Olapic Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Comparisons
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Reviews and Ratings
(7)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Pros
- Cons
- Recommendations
Valuable tool for content marketing: Users have found Olapic to be a valuable tool for content marketing, allowing them to publish content on websites and social platforms. This sentiment was expressed by multiple reviewers who appreciated the platform's ability to enhance their content marketing efforts.
Highly appreciated tracking engagements on social media: Many users highly appreciate the ability of Olapic to track engagements on social media platforms. This functionality has been praised by several reviewers as it allows them to measure the success and impact of their social media campaigns effectively.
Functionality as an alternative image bank: Olapic is praised by users for its functionality as an alternative image bank. Multiple reviewers have mentioned that they find it easy to search for and find relevant images using the platform, making it a convenient resource for visual content creation.
Difficult Integration: Integrating Olapic with Facebook and mobile platforms has proven to be a challenge for users, leading some to remove it from their mobile site. The widget speed also needs improvement as Olapic has worked with their development team to address this issue.
Limited Functionality: Users have mentioned that Olapic is dependent on Instagram APIs, which can be problematic if Instagram cuts off a particular feature. This limitation may not be suitable for smaller businesses relying heavily on certain photos.
Lack of Communication and Support: Since the changes in Instagram's API, GDPR regulations, and internal changes at Olapic, users have experienced a decline in ease of use, efficiency, and customer service. They have expressed frustration over the slow response time - weeks instead of days - poor communication about platform changes, and outdated process for obtaining rights to user-generated content compared to other similar tools. Additionally, account support after signing up for Olapic can be lacking with significant turnover among account managers and long gaps in communication.
Users suggest using the tool for UGC but recommend removing it from the mobile site due to slow load times. They have had a positive experience working with the development team to resolve this issue.
The product is highly recommended for businesses that rely on user-generated content, as it offers ease of use.
To ensure the license fee is worthwhile, users advise building a strong community of contributors and having sufficient content. They also suggest discussing implementation with web, marketing, and legal teams, highlighting the helpfulness of the onboarding team.
Reviews
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Olapic is used across the marketing department to power user-generated content on shoppable eCommerce galleries on detailed product pages, app, and email.
- Very easy and seamless back-end experience to curate and tag photos. I've never used a product that comes close to Olapic in terms of the niche need of curating and displaying photos in eCommerce.
- Great client success team who takes in feedback to the product team.
- Flexibility of options to display the photos on various widget styles.
- It's a niche solution. If you're looking for niche, it's great. But if you're looking for an enterprise tool connected to many different systems and data solutions, it might not be for you.
- The revenue analytics are not very reliable.
- Price. This seems like it would be a great solution for medium size businesses, but the price is not feasible for the product.
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- Increased engagement on website and app
- Attribution to eCommerce revenue